Heelo™ signs one year contract with Canlan Ice Sports
Toronto, ON, May 22, 2019 – Heelo™ is pleased to announce a one year contract with Canlan Ice Sports. Canlan Ice Sports manages approximately 80 ice, soccer and basketball facilities in Canada and Illinois/Indiana USA. The first location to install Heelo™ will be at 2300 Cornwall road in Oakville ON.
The Oakville Canlan is a state of the art, 4-pad facility that is home to over 500 Adult Safe Hockey League (ASHL) teams over the course of a year, competing in part of the largest adult recreational hockey league of its kind anywhere, with over 75,000 participants across North America. The facility also hosts the Dasani Youth 3 on 3 league with over 2,300 participants at the Oakville facility. There are numerous other leagues/tournaments, a Canlan Sports Shop and a Performance and Therapy clinic.
Roy Choi, CEO of Heelo™ comments:
“Sports and recreation is a very large vertical market for Heelo™. Heelo™ will provide promotions and better communication about events in these facilities to both users, fans and families who normally frequent these locations many times per year. Sporting events attract large crowds whether it be in the major or minor leagues providing a potential large audience to learn the benefits of the Heelo™ experience.”
Andrew Harvey, Marketing Manager of Canlan comments:
“Canlan Ice Sports – Oakville is thrilled to have the opportunity to work with Heelo™, and benefit from their continuously improved technology. With Heelo™ we will be able to connect our customer to our products and promotions through immediate mobile interaction.”
ABOUT CANLAN ICE SPORTS
Canlan Ice Sports Corp. trades on the TSX under symbol ‘ICE’. Canlan is the North American leader in the development, operations and ownership of multipurpose recreation and entertainment facilities. The company is the largest private-sector owner and operator of recreational ice sports facilities in North America and currently owns and/or manages 21 facilities in Canada and the United States with 60 ice surfaces, as well as five indoor soccer fields and 15 sport, volleyball and basketball courts.
Heelo™ is a leading location based marketing and advertising network that uses leading edge ping technology as an indoor positioning system to build its mobile audience, deploy SMB offerings and deliver advertising campaigns. Heelo™ is planning its commercial stage of development and growth after successfully engaging over 700 customers and 15,000 mobile users in early trials.
All campaigns and real time offerings are delivered by the Heelo Experience™ campaign management platform which offers complete data management and reporting. Heelo™ applies several data visualization perspectives to help retailers and advertisers create real time actionable campaigns.