News

Toronto, ON, May 24, 2018 – Heelo™ is pleased to issue this corporate update.

Market Sector News:

A digital advertising boom saw Facebook’s (NASDAQ:FB) revenue jump 49% to almost $12B in Q1, while user growth met expectation. Ad revenues grew by half to $11.795B from a year-ago $7.857B. Of that, mobile ad revenue made up 91%; a year ago mobile ad revenue was 85% of the total.

Salesforce NY:CRM hit a new high of US$129 in March, up from about $100 at the end of 2017. SalesForce is perhaps a better comparable to Heelo than say a Groupon, Grubhub or Quotient because it uses cloud based CRM software as Heelo™ does and offers more than just deals or coupons to its customer base.

This is great news for Heelo as we are entering this space with perfect timing and strong growth trends. In recent weeks/months Heelo™ has been hiring staff and shoring up depth within their technical and sales teams.

Here are a few highlights:

Oguzhan Gonel, App Development Manager, is a driven computer scientist with a passion for scalable and optimal code. He brings over two years of experience as a full-stack and mobile developer along with deployment operations.

Recent additions to Advisory and Consultant group

Ozgur Kyle Ozaltug brings over 15 years of mobile app development, software and product engineering experience across various industries with a proven history of delivering project objectives. Ozgur is currently the Lead iOS Developer at Bank of Montreal for Enterprise Mobile Applications in their Investments, Private Banking and Mortgage line of businesses. He is also the Founder and Developer of Day In Touch mobile app – a personal reminder app to organize your personal/business contacts and events.

Abdul-Munem Al-Khudairi has over 10 years of electrical engineering and management experience in the cellular communication and wireless technology industries. He has worked extensively in a variety of product launches with BlackBerry and iOS app development and testing with Apple. He brings proven talent in managing the entire process of building applications, from the design process, to creating, testing and rolling out the application.

Sissy Caskenette brings with her over 30 years of sales, distribution and brand building of the entire product development life cycle from design concept to retail and consumers. She is an expert strategist who understands target markets and the specific growth strategies of clients. With her extensive career in the fashion industry, her combined global presence and corporate experience has allowed her to develop strong relationships with retail buyers and many top tier global brands. She has been responsible for building successful national sales teams in both Canada and the US for start-up vendors.

Amir Ammar is an HBA graduate from the University of Toronto and has over 10 years of experience working in the technology sectors. His experience includes working with fortune 100 companies in sales, strategic business/marketing development, product management, and new product launches. His skills allow him to better understand and strategically work with developers to implement simple yet effective programs to keep up with the dynamic trends of the consumer and corporate market.

Heelo™ plans to position itself as a friendly and easy to use CRM solution that will collect no personal data from its users. Retailers will have the option and the tools to add or collect more data with Heelo™’s future loyalty program. The company is progressing at a solid pace with the completion of Notifym’s integration. Heelo™ will be operating fully under the Heelo™ brand on June 18th, 2018.

The company has undergone many upgraded features and added 3rd-party services to enhance its performance and functionality. The new and improved Heelo™ will no doubt be a winner as the consumers’ go-to app for their everyday urban shopping experience. Heelo™ has successfully completed trademarking its brand last week in Canada, US and UK and will begin its trademarking process throughout Asia.

Heelo™ CEO Roy Choi comments:
“Starting in mid-June, we will be ramping up our sales activities under the Heelo™ brand. Currently, Heelo™ is engaged with a number of large retailers, various trade and business associations, and over 20,000 SMB to identify marketing opportunities for our unique technology going forward. Sales processes are also being finalized as we migrate all previous activities under the Heelo™ brand, including mobile app, web properties and social media channels to effectively market our efforts under a single, strong brand message. All hands will be on deck to commence sales activities in Toronto starting June 18th.

The plan is to raise $10 million @ $2 per share as Heelo™ hits stride over the next 6 months. Our priority right now is to leverage the best aspects of our acquisition into the Heelo™ umbrella. Once Heelo™ hits key strategic goals (SMB participation, consumer app downloads, and promotion redemption rates) in the Toronto area, we will be shifting our priority to raise additional funds for future growth in North America and other international markets. Successfully executing our immediate sales goals will be crucial in maintaining the 6-month road map ahead.”

Heelo™ is a leading location based marketing and advertising network that uses leading edge ping technology as an indoor positioning system to build its mobile audience, deploy SMB offerings and deliver advertising campaigns. Heelo™ is planning its commercial stage of development and growth after successfully engaging over 700 customers and 15,000 mobile users in early trials.

All campaigns and real time offerings are delivered by the Heelo Experience™ campaign management platform which offers complete data management and reporting. Heelo™ applies several data visualization perspectives to help retailers and advertisers create real time actionable campaigns.

Ron Struthers, Investor Relations, Corporate Analyst
ron@heelo.mobi

William Kim, VP Operations and Marketing
will@heelo.mobi