Toronto, ON, March 22, 2021 – Heelo Coupons Inc. (Heelo) is pleased to have completed a definite vendor agreement with Market Focus Direct, a well established advertising firm of 20 plus years. The agreement has a 3 year term and is renewable after the 3 years. Market Focus Direct will sell the Heelo and NotifyM platforms to their existing client base and new clients.
Roy Choi, CEO of Heelo comments: “I am very pleased to have concluded a final agreement so quickly. The timing is perfect as the economy starts to re-open and improve and this agreement will enable Heelo to speed up it’s market penetration. Digital Commerce 360 estimates https://www.digitalcommerce360.com/article/us-ecommerce-sales/ that US online sales had a record jump in 2020 to 21.3% of total retail sales, up from 15.8% in 2019. Even with a pandemic, bricks and mortar were still 79% of retail sales and they all realize that they have to move forward quickly with new technologies to enhance the in store shopping experience. Heelo is positioned perfectly and the Covid-19 environment has hastened the move to technologies that Heelo offers. I expect to be announcing many more agreements and major sales in the coming weeks and months.”
Paul Gaynor, President and CEO of Market Focus Direct comments: “As Market Focus provides retailers with a number of marketing solutions, I believe that partnering with Heelo/NotifyM is an extraordinary opportunity for MFD to provide retailers with that vital, instore messaging and additional customer intelligence. I’m very excited.”
About Market Focus Direct
Market Focus Direct has been providing retail analytics and flyer distribution management to retailers and business-to-consumer companies for over 20 years. Essentially, we obtain optimal advertising results by removing randomness and targeting advertising to customers, in each trade area, based demographic, psychographic and spending characteristics. It’s not only the best way, it’s the only way.