Heelo™ closes acquisition of NotifyM Technologies Inc.
Toronto, Ontario, Feb. 16, 2018 – Heelo™ announces closing the acquisition of NotifyM Technologies Inc., of Toronto Canada. NotifyM has developed a proximity based mobile advertising platform available for Android and Apple mobile devices.
CEO of Heelo, Roy Choi comments:
“This acquisition culminates one year of planning, integration and testing of NotifyM into the Heelo™ mobile advertising platform. NotifyM represents a digital revolution in advertising and promotions based on leveraging the adoption of smart phone technologies. I would like to thank the principals of NotifyM and those at Heelo™ who made this possible. I would also like to thank Heelo™’s current and recent shareholders in supporting the company through these early development stages. I am looking forward to moving into our next phase – deploying these technologies into the market place.”
The NotifyM platform was developed over the past 2 years by leading software engineers/developers with experience in top software technology companies who led development teams in three countries. NotifyM provides the best synergy in ad server technology and real-time reach in a single powerful platform. NotifyM uses Apple developed beacon technology to trigger the instantaneous delivery of promotions within a precise target field – based on location. NotifyM App users can navigate this user friendly App to turn it off or on, accept or decline offers, add retailers to favourite/ignore lists, share and much more.
Heelo™ is a leading location based marketing and advertising network that uses leading edge ping technology as an indoor positioning system to build its mobile audience, deploy SMB offerings and deliver advertising campaigns. Heelo™ is planning its commercial stage of development and growth after successfully engaging over 700 customers and 15,000 mobile users in early trials.
All campaigns and real time offerings are delivered by the Heelo Experience™ campaign management platform which offers complete data management and reporting. Heelo™ applies several data visualization perspectives to help retailers and advertisers create real time actionable campaigns.