News

Toronto, ON, Feb, 27, 2019 – Heelo™ welcomes sales leader Marc Andre Lapoint. Marc is bilingual french/english and has over 15 years experience in sales and marketing with the last 8 years in loyalty marketing. He is a team leader and has led sales with numerous companies. Most recently at Ackroo Canada as VP Sales & partnerships, leading a 11 person team, exceeding sales targets in 2015/16 and 90% of plan 2017.

He was Owner – Consultant/sales at Evolve Automotive Group from 2012 to Jan 2017 for 25 various transportation industry businesses with an emphasis on Client Retention and Loyalty. Marc was also VP and director of Dealer Rewards Canada Inc. where his team grew the client base 45% adding over 55 dealerships to the Dealers Rewards program. He secured 3 national accounts with contracts in excess of $2.1 million.

Marc’s education includes Northwood University, Montreux, Switzerland and has a MBA (Honors) Degree, Master’s of Business Administration. He has been awarded MBA Management & Leadership Award for Excellence in Academic Achievement & Peer Support. Further more from September 2003 to June 2007 he attended the Canadian Automotive Institute, Barrie, Ontario, Canada with a BBA (Honors) Degree, Bachelor’s of Business Administration; Major in Automotive Management.

Heelo™ welcomes, Zainul Ebrahim who brings with him over 20 years of entrepreneurial and investing experience in a variety of software and retail industries. He was jointly responsible for the selection of IT systems for the $300m Aga Khan Hospital in Karachi, Pakistan and has been an advisor on strategic technology initiatives to clients such as the City of New Westminster, District of North Vancouver, MacMillan Bloedel Research, and MacMillan Bloedel Port Alberni Operations (now part of Catalyst Paper) as well as on the conceptualization, design and implementation of technology infrastructure for North Shore Credit Union. He also simultaneously managed family owned real estate and two hotels in Alberta. Currently he serves as Vice President of Business Development for MasterFile, a developer of specialized litigation and case analysis software for smaller legal firms worldwide.

Heelo™ welcomes, Steve Cho, a veteran web and mobile app developer with 25 years of software development experience for backend, mobile, and web applications. He has developed numerous well-known applications such as zoocasa.com and the City TV mobile app while at Rogers Communications Inc. The CityTV app was ranked #1 iPad app on the Apple store after it’s debut.

Additionally, Steve has helped many startups in building their initial applications, and has experience in scaling them up for larger user bases. Such as Property Insight as Lead mobile app developer and partner, also team lead and architect for Blackbox Loyalty. Mr. Cho completed a 5 year program at Myongji University in early 1990s and Business Administration at York University Toronto.

Roy Choi, CEO of Heelo™ comments:
“The early interest in Heelo from North America and around the world has been beyond my best expectations. Adding more strength to our team will be a key element in turning leads into sales. Marc’s expertise in transportation sales and loyalty programs will be instrumental in these two areas where Heelo is planning a large presence. Zain gives Heelo an initial presence on the west coast and business connections in the U.S., U.K. and the Middle East. Heelo will be advancing it’s mobile app and CRM platform with more functions as the company progresses and having the expertise of Steve will be very instrumental. I welcome these new additions to Heelo and look forward to working with them.”

In other news, Heelo™ signs first store in Florida, Silvers Edge of Fort Lauderdale which is a jewelry store. It is within a plaza containing many other shops and is the first of many planned locations in Florida.

Heelo™ is a leading location based marketing and advertising network that uses leading edge ping technology as an indoor positioning system to build its mobile audience, deploy SMB offerings and deliver advertising campaigns. Heelo™ is planning its commercial stage of development and growth after successfully engaging over 700 customers and 15,000 mobile users in early trials.

All campaigns and real time offerings are delivered by the Heelo Experience™ campaign management platform which offers complete data management and reporting. Heelo™ applies several data visualization perspectives to help retailers and advertisers create real time actionable campaigns.

Ron Struthers, Investor Relations, Corporate Analyst
ron@heelo.mobi

William Kim, VP Operations and Marketing
will@heelo.mobi