Heelo™ announce the installation of the Heelo™ CRM platform at the first Pita Pit franchise

Toronto, ON, Nov. 28, 2018 – Heelo™ is pleased to announce the installation of the Heelo™ CRM platform at the first Pita Pit franchise located at 511 Maple Grove Dr, Oakville. After an initial trial period agreed upon by both parties, Heelo™ will look to further service additional Pita Pit locations across Ontario and Canada. Pita Pit has just over 200 locations in Canada and more than 650 worldwide.

Roy Choi, CEO of Heelo™ comments:
“We have signed over 30 single store locations in the Toronto area, but Pita Pit is our first among fast food chains. I expect many more fast food chains will follow in their footsteps.”


Pita Pit was founded in 1995 in Kingston, Ontario by Nelson Lang and John Sotiriadis to offer a fresh, healthy alternative to traditional high-fat, high-carbs, high-calorie fast foods. Their Lebanese-style pita sandwiches packed with fresh veggies, grilled meat and zesty sauces were an instant hit. Within two years franchise stores were opening across Canada and two years later in the USA. Today there are over 650 franchise stores worldwide.

About Heelo™

Heelo™ is a leading location based marketing and advertising network that uses leading edge ping technology as an indoor positioning system to build its mobile audience, deploy SMB offerings and deliver advertising campaigns. Heelo™ is planning its commercial stage of development and growth after successfully engaging over 700 customers and 15,000 mobile users in early trials.

All campaigns and real time offerings are delivered by the Heelo Experience™ campaign management platform which offers complete data management and reporting. Heelo™ applies several data visualization perspectives to help retailers and advertisers create real time actionable campaigns.

Press Contact:

Ron Struthers, Investor Relations, Corporate Analyst

William Kim, VP Operations and Marketing

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