Heelo™ World – a brave new world of digital engagement

Welcome to a whole new world of real-time proximity marketing to reach and engage your consumers.

Heelo™ is proximity engagement

At Heelo™, our mission is to go beyond the limits of traditional advertising by providing “in-the-moment” engagement to benefit both business growth and consumer satisfaction. When businesses and consumers engage on our proximity platform, we all win.

Happy Customers

Happy customers are satisfied customers. Heelo™ offers your customers an amazing real-time, in-the-moment shopping experience by saving them money on the items they desire.

Better Engagement

Create meaningful customer engagements and have them champion your store to friends/family through our in-app sharing function. This means more potential customers in the future.

Grow Your Business

Customers are more likely to reconnect and recommend to others when they have a good experience at your store. Heelo™ provides an easy and effective way to make this happen.

Mobile engagement

Heelo™ is the most innovative proximity marketing platform in the fastest growing segment of the digital advertising industry. Heelo™ has a scalable, cloud-based beacon/CRM platform and mobile app that is leading the way in the digital advertising space. Our proximity platform is designed to significantly reduce advertising budgets and increase the effectiveness of marketing efforts.

We recognize that everything is moving to mobile; print, TV and radio advertising have become less effective and well over half the consumers dedicate significant amount of their time engaging with mobile devices. Market stats prove they use mobile devices to search and compare before and while they are shopping and, in fact, many do not even see the in-store ads, because they are so engaged with their mobile devices. That is the world we live in and we can help you engage and get their attention.

Proven technology

Heelo™ began development years ago to merge the mobile and proximity technology to deliver a whole new marketing platform that is truely ahead of other technologies. We have also completed extensive market research, development and beta testing to implement the best engagement platform for both businesses and consumers.

For businesses the beacon/CRM platform is easy to use and advertisement can be changed or modified in real-time. The real-time statistical reports provide immediate measurement of the effectiveness of ad campaigns and ways to optimize for future deployment. Our mobile app engages and excites consumers at the most critical time while they are shopping in-store or nearby. Consumers love our app because it’s simple to use and respects their privacy while saving them time and money. The app’s share function can greatly increase the reach of advertisements by allowing consumers to post on social media and share with friends/family.

Heelo™ Solutions

Our Achievements

We have a proven track record of fulfilling the promise of proximity marketing and creating a whole new mobile experience. We’re looking towards a brave new world of proximity and mobile synergy and becoming the leader in the digital advertising industry.


Founded in October, 2015 by successful entrepreneur Roy Choi.

Amazing Team

30 member team including advisory from leading Canadian enterprise brands.

Launch Pad

Early traction with over 700 retailers.

Across Canada

Head office in Toronto, ON with a subsidiary office in Vancouver, B.C. Canada.

Major Acquisition

Completed acquisition of NotifyM Technologies Inc. on February, 2018.


Heelo App launch January 2020.
NotifyM App launch July 2020.

Executive Team

Team of proven Fortune 500, tech and sales executives.

Years of Sales & Management Experience

Roy Choi


Mr. Choi brings over 25 years of business management leadership and strategic sales and marketing experience, with a proven track record in direct sales marketing, building closed user groups and e- commerce. As the founder, President and C.E.O., Mr. Choi brings his entrepreneurial skills and enthusiasm to chart Heelo’s strategic direction and leading position in the development of commercial applications for smart phone mobile marketing.

William Kim


Mr. Kim has combined experience of over 15 years in Internet communications and marketing. He also brings his expertise of over 10 years in project management, mobile UX & UI design, and social engagement. He has worked with some of the biggest companies in the technology/internet space bringing deep marketing insights to further their brand impact and influence on consumers.

John Lynch


Mr. Lynch has been a director or officer of both private and public companies. Mr. Lynch served as the Chief Executive Officer and President of NWT Uranium Corp. from June 2008 to April 2012 and has been President of Universal Packaging Systems Inc. since 2003. He has created and launched several successful public and private companies in the past 7 years.

Fadi Mansour


Corporate Leader with entrepreneurial spirit and guts. Whether maximizing output from an existing business or trail-blazing through the ambiguity and complexity of new initiatives, success is the outcome. Fadi is currently working with some of the world’s best tech companies to bring their mobility solutions to market while at the same time leading the business development initiatives for the category at Ingram Micro, the world’s largest distributor of computer and technology products.

Michael Bell


Michael Bell has over 25 years experience in marketing, advertising and publishing. Mr. Bell expands our knowledge base in digital marketing and the adoption of our platform for success. An accomplished sales and marketing leader who delivers on target and evolves business models to increase productivity and efficiency. He has held management positions at MediaEdge, Metroland, Torstar, and currently operates an consultancy firm developing local store marketing solutions for franchise systems.

Oguzhan Gonel


Mr. Gonel is a proven app developer with a passion for scalable and optimal code. He brings over two years of experience as a full-stack and mobile developer along with deployment operations.

Audrey Sobaram


Audrey is a vibrant people person with over 23 years in the beauty industry. She brings exceptional relationship building and account management skills to make Heelo the leading platform for savings and eco-sustainability.

Advisory Board

Ted McKechnie

Mr. McKechnie is a senior executive with extensive Board and Senior Management Experience in the consumer goods and service industries. Ted has a proven track record for achieving corporate financial and growth objectives. He has held senior positions with Kraft, General Foods, PepsiCo and Frito Lay.

Additionally, Ted has held senior positions in the following businesses: Canada’s Technology For Food. – Chairman / CEO, The Davies Group of Companies. – President / CEO, Ethnic Food Group International, Inc. – President / CEO, Humpty Dumpty Foods. – President / COO / Owner, Maple Leaf Foods, Inc., – President / COO, MenuAtHome.com – President / CEO

Robert Burnes

Robert is an established “C” level executive specializing in the development and execution of strategic plans that drive exponential, bottom line improvement. He has successfully lead and integrated numerous manufacturing and global supply chain companies through a strategic, metrics based approach in both private and public environments, across multiple industries.

Robert has held senior positions in the following businesses: North American Brands – President / CEO, Roma Moulding Inc. – COO, Go Direct Supply Chain Solutions Inc. – President / CEO, SBC Clothing NA Inc. – President / Co-Owner, Archway Marketing Services – Senior VP / GM Canada, Recall – President Canada, Nadiscorp Logistics Group – VP Operations North America

Petrus Human

With over 17 years’ experience within the IT industry, Petrus Human is one of the world’s specialists in cloud technologies, disaster recovery solutions, consultancy, managed services, cloud solutions, as well as general and software development management across various business fields.

Specialties: Secure Multi-tenant Backup, Recovery and Disaster Recovery solutions for cloud, physical and virtual environments. IT Operations, Project Management, Strategy, innovation, solution selling and solution building.

Sandeep S. Atwal

Mr. Atwal brings over 15 years of experience using web-based communications in professional environments with proven marketing and communication skills and a strong history of adopting emerging technologies. At Salesforce.com, he designed, edited and published monthly newsletters, maintained internal research website, created conference materials, maintained database and managed multimedia streaming tools for the Investor Relations and Analyst Relations teams.

Ozgur Kyle Ozaltug

Mr. Ozaltug brings over 15 years of mobile app development, software and product engineering experience across various industries with a proven history of delivering project objectives. Ozgur is currently the Lead iOS Developer at BMO for Enterprise Mobile Applications in their Investments, Private Banking and Mortgage line of businesses. He is also the Founder and Developer of Day In Touch mobile app – a personal reminder app to organize your personal/business contacts and events.

Abdul-Munem Al-Khudairi

Mr. Al-Khudairi has over 10 years of electrical engineering and management experience in the cellular communication and wireless technology industries. He has worked extensively in a variety of product launches with BlackBerry and iOS app development and testing with Apple. He brings proven talent in managing the entire process of building applications, from the design process, to creating, testing and rolling out the application.

Sissy Caskenette

Sissy Caskenette brings with her over 30 years of sales, distribution and brand building of the entire product development life cycle from design concept to retail and consumers. She is an expert strategist who understands target markets and the specific growth strategies of clients. With her extensive career in the fashion industry, her combined global presence and corporate experience has allowed her to develop strong relationships with retail buyers and many top tier global brands. She has been responsible for building successful national sales teams in both Canada and the US for start-up vendors.

Amir Ammar

Amir Ammar is an HBA graduate from the University of Toronto and has over 10 years of experience working in the technology sectors. His experience includes working with fortune 100 companies in sales, strategic business/marketing development, product management, and new product launches. His skills allow him to better understand and strategically work with developers to implement simple yet effective programs to keep up with the dynamic trends of the consumer and corporate market.

Jeff Collier

President and founder of Stage 2 Data, a Canadian Premier, award –winning cloud solution provider. Prior to starting Stage2Data Jeff was on the Executive team at EVault for 7 years. During his 9 year career with EVault Jeff was involved in many aspects of the business including Support, Development, Account Management and Sales. As the Director of Pre-sales North America, his team thrived and was responsible for driving millions of dollars of revenue annually. Through innovative out of the box thinking he was responsible for mainstay solutions like, Dual Vault and Offsite Managed Services which elevated Enterprise Software Sales in excess of $15 Million prior to the acquisition by Seagate.

Strategic Advisors

Robert Thompson

Robert Thompson has been serving the North American publication community for over thirty years. He willingly shares his knowledge and expertise with association executives and communication managers at both the national and local levels, consistently increasing market share for publications and growing advertising revenues for a diverse range of associations.
Additionally, Mr. Thompson is the Winner of CSAE’s Griner Award, he is recognized for his significant contributions to the not-for-profit sector.

Steve Cho

Steve Cho is a veteran web and mobile app developer with 25 years of software development experience for backend, mobile, and web applications. He has developed numerous well-known applications such as zoocasa.com and the City TV mobile app while at Rogers Communications Inc. The CityTV app was ranked #1 iPad app on the Apple store after it’s debut. Additionally, Steve has helped many startups in building their initial applications, and has experience in scaling them up for larger user bases. Such as Property Insight as Lead mobile app developer and partner, also team lead and architect for Blackbox Loyalty.

Zainul Ebrahim

Zainul brings with him over 20 years of entrepreneurial and investing experience in a variety of software and retail industries. He was jointly responsible for the selection of IT systems for the $300m Aga Khan Hospital in Karachi, Pakistan. He has been an advisor on strategic technology initiatives to the City of New Westminster, District of North Vancouver, MacMillan Bloedel Research and Port Alberni Operations (now part of Catalyst Paper) as well as on the conceptualization, design and implementation of technology infrastructure for North Shore Credit Union.

Marc Andre Lapoint

Marc Andre Lapoint. Marc is bilingual french/english and has over 15 years experience in sales and marketing with the last 8 years in loyalty marketing. He is a team leader and has led sales with numerous companies. Most recently at Ackroo Canada as VP Sales & partnerships, leading a 11 person team, exceeding sales targets in 2015/16 and 90% of plan 2017.

Rich Sobaram

Rich Sobaram has over 30 years of automotive sales, marketing and service experience. Rich currently operates a 40 year old family business.

Bora Celikel

Bora Celikel has over 25 years of sales experience including real estate, multiple awards and sales achievements.

Robert Leuschner

Robert is the founder of Robellis Group – consists of an investment arm and a consulting arm. He also brings top-level experience at Guaranteed Removals (CEO), The AdMill Group (Director of Sales), Metroland Media (General Manager), and Glacier Media/Canwest Media (President Community Publishing).

Craig Silva

Craig is a social media professional with over 25 years of experience in management. He led Canada’s most successful automotive sector social media community management team, while maintaining a personal blog and influential social presence.

Richard Rémillard

Richard has served as board and executive management positions in the financial services industry. His clients include venture capital, private equity and financial trade associations. His research papers have been published by CD Howe Institute and the Government of British Columbia.

Scott Sutherland

Scott brings with him over 25 yrs in the Caribbean, Central America and South Pacific managing two different Water Bottling Companies. Constructing, developing and managing an expansive N.P.O. sports center as well as holding several different executive positions within Resorts & Management companies. He is currently a Consultant and Luxury Real Estate Agent.

Debbie Frye

Debbie Frye brings with her over 25 years in sales and management. Debbie has been integral in successfully adopting digital strategies at North America’s top media companies including Postmedia, Glacier Media, Star Metroland, Freedom Communications and Cox Enterprises.

Rico Lucia

Rico brings over 20 years of Executive experience. Mr. Lucia leads the entire Canadian operations with one of the world’s largest Japanese commercial electronics manufacturers. Mr. Lucia’s skills in marketing hardware and software solutions within the technology industry, combined with overachieving success in top sales figure growth. Mr. Lucia brings to Heelo an out of the box vision and a methodical Kaizen direction for the organization.

Analysts and Legal Counsel

Ron Struthers

Investor Relations, Corporate Analyst


Danny Deadlock

Corporate Analyst

Publisher & Equity Analyst, MicroCap.com

Robert M. Isles, Barrister & Solicitor

Suite 1060, 44 Victoria Street
Toronto, Ontario, M5C 1Y2 Canada
Phone: 416-368-7116
Fax: 416-368-6827

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